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 Our intriguing beginnings can be traced back to the 1940s, but to quickly bring   you up to speed, it was in 1989 that the founder of the company, a Russian   prince, acquired the exclusive rights to use the cellular extracts Dr. Pfister   developed at his Clinic in Montreux.

Appreciating the zeitgeist at the start of the 21st century, the brand had a rebirth of sorts in 2002. Creatively and boldly, before most other Swiss brands, all the animal-based extracts in the original formulas were replaced with plant-based bio-activated alternatives. Ethics and luxury united.