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Pureology

Pureology, the specialist in caring for colour-treated hair, has gained a devoted following through its exclusive ZeroSulfate® shampoos, powerful AntiFadeComplex®, and a commitment to sustainability. Acquired in 2007, the brand enjoys huge success in the United States, and is growing strong globally.

Founded in 2001 in Orange County, California, Pureology began with a simple idea: To create the very best care for colour-treated hair. Since then, the brand has become #1 in colour care in the U.S. and has inspired a devoted following with its promise of Long Lasting Haircolour Guaranteed®.

Created specifically for professional colourists and their clients, Pureology is a brand unlike any other. Highly concentrated ZeroSulfate® shampoos are entirely free of harsh colour-stripping ingredients, while the exclusive AntiFadeComplex® helps colour-treated hair retain its fresh-from-the-salon vibrancy with every use. 100% Vegan formulas are infused with natural plant extracts, while Dual Benefit systems including Hydrate, Pure Volume, Strength Cure, Super Smooth, Perfect 4 Platinum and more offer custom care for every hair type.